And What Difference Will This Make? Again, surely other media allow the same or similar effects: THEATRE, DANCE, PERFORMANCE PRACTICE, CONCEPTUAL ART, ROLE-PLAYING GAMES, MUDs/MOOs... But hypertext engages information technology; on its own terms and in its own domain Hypertext is a form of "cybertext" (Aarseth); reading hypertext is reading a (semiotic) control system.