"The term 'content' shows reliance on a spatial model for literature. Literature is taken to be like a box or container, with something 'in' it. All spatial models are inadequate, and this is perhaps more inadequate than most. It is a relatively new model, dependent on the strong feeling for words as localized units encouraged by print and on modes of conceptualization useful for Newtonian physics."

-- Walter J. Ong, S.J., ca. 1975