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What if what you're reading now is indeed a kind of joke?
A practical joke: Gregory Ulmer proposes (and he's serious about this!) a rhetoric of multimedia which he calls "euretics" after the Greek heuresis, the faculty of discovery. According to Ulmer, euretics embraces absurdist practices like the making of puns and jokes, because these linguistic moves can "blow up theory" and leave us sitting (eyebrows singed) in a world beyond rationalist Method.
"Euretics," he says, "does not interpret art; it uses art for the making of theory" (1990, 20).