Consistency

 
Design a standard layout for each see topic: document type. Avoid introducing variations: every difference a user perceives is likely to lead to confusion unless the difference serves an information purpose. Careful analysis of documents, consistent decisions about  see topic: node lengths, and a coherent see topic: navigation plan should be established before sketches of layouts for specific document types are created. Establish a details about grid for the entire set of layouts the information space will require. The grid ensures a measure of consistency even when specific nodes have different layouts by creating a sense that a consistent ordering principle lies behind the variations.
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Web Design Guide