Proposed Names for the Publication

EPT (Emerging Publication Technologies)

This is the name for which I designed my logo. Of the four on my list (this is the fourth; I thought of it after doing my write-up of the other three), I think this one best captures the essence of what the publication is about: it refers to both publishing and technology, and it emphasizes novelty.

TPD (Technologies for Publication Design)

I think this is an appropriate name because of the reference to both technology and publication design. It seems that 'pub design' is a particularly relevant element, since the publication is coming from the pub design program, is written by pub design students, and is intended for an audience that includes pub design alumnae. Interestingly, the UB website for our program came up first in my Google search. There doesn't appear to be a publication with this name, though.

NDT (New Design Technologies)

I like the sound of this name, even though the reference is to 'design', rather than 'pub design', which may neglect an important element of our publication. Nevertheless, this title seems to be broad enough to cover the sort of topics we'll be publishing. We could call it New Publication Technologies, although that may suggest issues that are intended for the printing industry. My Google search shows an article with this name ("New Design Technologies: Healing Architecture"), but not a publication.

NewPub Review (New Publishing Review)

This is a suggestion for something a little catchier. Someone with beer on the mind may take it for a list of new haunts to check out, but otherwise, I think it captures the idea of our publication: 'new publishing' is broad enough to refer to new media publishing as well as new forms of publishing (i.e., new technologies).

The Raving Raven

Aside from the obvious alliteration, this title will allow us to rant about the state of the technology, and provide an strong point of view. When we find something we like we can rave about how good it is, or alternately we can rant about how bad it is. (An alternate title to this could be "The Ranting Raven")

BitWise

Bit wise includes both the digital allusion (bit) and the studied approach (wise). This would allow us to take a learned approach to the newest digital technologies. Another advantage of this name is that in programming, a bitwise operator works with the fundamental data element - the bit. We too are working with fundamental elements to achieve successful communication.

Poetical Science: Putting Technology into a Human Context

This is my favorite since it speaks about what we are doing, and has a strong historical significance as well. Lady Ada Byron (daughter of the poet Lord Byron) coined this phrase to describe what she was doing while creating the first computer programs. (Yes, a woman was the first computer programmer!) She worked with Charles Babbage - who invented the first digital computer (and which the software stores - Babbages - are named after) to write instructions for his computer. As a mathematician she was interested in the science of programming, but she also recognized it's poetic, graceful side as well.

bits & bytes

the lost link

ride the wave

further fan the flames

nano-web

STAMINA

This is my favorite because I think you have to have plenty of it in this ever changing industry and in the Pub Design program.

Tech Quest

This is my second favorite. It is used in reference to careers. I just liked if because I think the majority of the people in the technical field are on a quest... of some sort or another.

Data Stream

I was reaching here. But I like the idea of a stream of information.

Emerging Trends in Publishing

It's descriptive, but not catchy. The challenge is capturing how new media changes our definition of a publication.

New Designs in Publication

A slight play on the program's name, but still not very catchy.

EPUB or RPUB

(Emerging Publications at UB)

(Reinventing Publishing at UB)

About as cute as I can get on this one. Sorry.

WordsWebWorld

Egg

Watson

Free Beer

d8ta

Reflects the informational aspect, combination of letters and numbers is tech-y.

WYG

As in WSIWYG, "What You Get." Since the content of our publication is so broad, this covers it. Plus it sort of establishes that our audience is somewhat familiar with technology and Internet publishing already.

e-vive

The "e" is, of course, for electronic; the "vive" connotes life, vital, revitalize, etc. Kinda cheesy, I know.

Initial Point

A term used by the Army Air Force during WW2 denoting the spot where aircraft come together in formation at the start of a mission. separately the words also have relevance:

Initial; pertaining to the beginning, first.

Point; to aim or be directed, in printing, a unit measure for type bodies, something thought of as having definite position in space, but no size or shape, the player.

PD Pedagogue:

To lead, a lover of learning.

PD Commutative

Relating to exchanges, mutually passing from one to another.

PubDesignView

PubDesignView which can be referred to as "PDV" is catchy. This name would be useful becuase it implies that the information and/or content within the publication is by and for publications design professionals. This title would be relevant because the publication will contain opinions of students and industry experts on the various topic areas. This is my favorite name of the three I came up with!

PubDesignNews

PubDesignNews which can also be referred to as "PDN" infers that the publication will contain the latest information. This title would be relevant because the publication will contain information on the latest publications design trends and news.

PubDesignExpress

PubDesignExpress which can also be referred to as "PDE" rhymes. This acronym would probably be easy for folks to remember. Like PubDesignView this title implies that the information within the publication represents the opinions of publications design professionals. This name has a connection to the purpose of exploring expressive possibilities within the publication.

pubDesign onLine

This is the only one that I could come up with that wasn't a) a really bad pun, or b) already being used.

deSign of deTimes

This one, hands down, wins the bad pun contest. I actually got a warm feeling inside when this came to me, the kind of warm feeling that only a thought this lame can give.

PubDeZine

This one doesn't quite have the groan inducing potential of the previous one, but it's up there.

iTrends

The focus of the project is to explore emerging technologies and business concepts. In a word, "trends." The problem I'm having coming up with appropriate names is that the scope of the project is rather broad. It's an alumni publication, but it's also a technology and business publication. I'm having a hard time finding a word or phase that marries the two concepts. This title is geared toward the technology and business side, while the next is more closely related to the alumni side. The third takes a different approach all together. Click here to see the logo for this title.

et

I noticed that the department uses the ampersand as part of its identity. The symbol is derived from the Latin word et, which means and. The ampersand symbol represents the combination of the cursive capital "E" with a lowercase "t." According to the Dictionary of Word Phrases and Origins (Harper & Row, 1977), British children included the symbol for and at the end of the alphabet, saying "X, Y, Zed and per se and." Running the words together, and per se and became ampersand. That said, I think et plays well against the existing department identity. NOTE: Being new to the department, I have no idea if this has already been done. Click here to see the logo for this title.

Ana

The word means a collection of interesting information. That is what the project will ultimately become - a collection of interesting information on emerging technologies and business issues as they relate to department alumni, and by extension, industry professionals. Eye on I The I stands for internet. Since the publication will be looking at the internet, its current state and likely trends, I thought Eye on the Internet would be an appropriate name.

META

META means 'about'. In HTML, it is a tag that gives information about a webpage. In the same way, META the publication will give information about the Internet. It will try to make sense of it and answer the questions "What's it all about? What will it mean for me?"

The Wired Publisher

The publication will basically explore what it means to be publishers in the information age, hence the 'wired' publisher.

DIGIT/DIG IT

PUB

Digital PUB

Corner PUB

e-nuff

back talk

Picture an older brother seeking advice from a younger sibling. In a sense, our publication will brief those that have come before and allow us to 'back talk' to them what has happened since their days at UB. Link to a possible Logo idea for back talk.

export

What is the basis for our annual? We will collect data on technologies and trends impacting communications design and export this information to the web. Export connotes movement of product, in our case, the movement of information and ideas.

content

May be too obvious, but content is the reason for the annual. Content is not only the possible savior of comics, but the marketable component of our program: the scholar's ability to keep step with technology and the job market. [Note: The publishers of Brill's Content have already been sued by a publication called Contents. Probably best to stay off this one.]

Pub (lication) Pulse

The content of this on-line publication is based upon research of the emerging technologies and trends - it keeps the "pulse" of the design industry.

Ampersand Annual

The Ampersand has come to symbolize our program's distinctive collaboration of word and image. This annual report not only serves as a means of investigating relevant issues, but also as a promotional tool for the Pub Design program.

Pub Preview

This name implies that the content is on the cutting edge and should be the first stop for those who want to stay up-to-date on publishing issues.

ubCreate

ubE-Content

ub-Evolve

verge360

Verge means to be on the edge or brink. It means to be in the process of becoming something else. These describe both emerging technology and the content of our publication. 360 (with the degree symbol as part of the logo) refers to a full and complete view. It implies action and momentum. It is appropriate because our publication will explore a wide array of emerging technologies, trends, and business concepts. A bonus is the fact that it is catchy, hip, and contemporary.

ubPipeline

This is also easy to remember and relatively short. It also identifies and makes the school prominent. (I prefer pipe for conciseness, but it is not available). Pipe refers to a conduit through which matter is transported. For our purposes, the matter is information concerning emerging technologies and ideas. Line refers to being wired to and via the Internet. The words together convey strength, velocity, and growth. (Think of the famous break in Hawaii).

spiget

This in short and spunky. Spelled phonetically, it captures how people speak-in natural language-and to capitalizes on the work get. Spiget refers to a constant flow of fresh ideas controlled by the creators and users. Get inforces the idea of finding valuable information or content. (We could also say spicket, which is how most folks say spigot.)

e.mergence

Focusing on emerging technologies, emphasizing the world of "e" (as in "e.") suggesting new ideas. A prefix or suffix may be added to give more relevance to the publications industry.

e.prudence

A last minute idea realized during a bout with insomnia with the chorus of "Dear Prudence" looping in my head. Of course, there's the "e" (as in "e."). Synonyms to "prudence" include discretion, foresight, forethought, wisdom, providence, and circumspection. Although a graphic has been developed for "e.mergence" - presently, this is my favorite name.

teknack

A blending of "tech" and "knack" which sort of sounds like "technique". The connection with publications design may be emphasized with a prefix or suffix.

e-etal

e-etc.

e-andbeyond

i n d e x: emerging ideas in publication design

often the 'default' page in site hierarchy, "index" is source and resource. today, the word reeks code AND resonates with research. An index is where you turn for quick access to important information. (also: n., a pointer or indicator.)

1 0 1

academic with a twist--because it contains the numbers 0 and 1, this title carries the basic makeup of computer programming.

h y p e r i c o n

sounds like lexicon (the vocabulary of a particular language), but the lead is hyper. Uses wordplay to invoke image--graven and otherwise.